eCommerce Business Models Strategy Glossary

Intermediate
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These days, the relationship between retailers and CPG companies is becoming slightly strained. But, in a world where consumers are demanding even more speed, value and convenience across multiple channels, CPGs who continue to keep their products available on many channels will stand to benefit the most. For this reason, this lesson will look at how to make the most of bricks and mortar retailer relationships, whilst creating D2C and social commerce channels of their own.