AI for Marketing Best Practice Glossary

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If you’re going to implement AI across your business, you’ll need to set some AI-specific goals so that everyone understands what they’re trying to achieve with this technology. Here, we’ll take you through the SMART framework to help you set effective goals for your AI endeavors. We’ll wrap up the lesson by touching on some key considerations to keep in mind when working with AI, and a few tips to help you along the way.