image
Overview

Here's what we are covering in this learning path

 

Understanding the digital shelf

We explore why eCommerce grocery sales have grown in recent years and highlight the key players in this space.

We then turn our attention to consumer behavior online and explore the main shopping missions on the Digital Shelf.

Reach & discoverability

We discuss how reach is impacted online and explore how the lines between online and offline are increasingly blurred as consumer journeys become increasingly omnichannel.

Then, we look at how suppliers can leverage product content to drive discoverability online.

Assortment & availability

We explain the different ways suppliers can optimize product assortment and availability to best meet consumer needs and explore why suppliers must minimize the occurrence of out of stocks

to help improve search discoverability. We then take a look at how suppliers should work to prioritize their efforts by identifying the SKUs and retailers most worth investing in.

Difficulty
Beginner
Duration
2m
Students
5
Description

Introduction to Digital Shelf Essentials

 
About the Author