Ad Tech Essentials Glossary

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The digital landscape is always evolving, and keeping up-to-date with the latest ad tech can seem like a daunting task. We break it all down, by looking at how programmatic and cookieless solutions are helping businesses get their ads in front of the right audience. Then, we consider what the future holds for digital advertising, and how AI, machine learning, virtual reality and augmented reality are being used to create truly immersive ad campaigns.