Product Launch Campaigns Strategy for Pharma & Healthcare Glossary

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When it comes to planning and executing a digital launch campaign, your success ultimately relies on people - in other words, your teams. In this lesson, we take a look at many of the different roles and functions involved in product launch campaigns, and how the RACI model can help you clarify these and encourage effective collaboration. We’ll also discuss some key considerations to keep in mind when working with external agencies, and how to provide them with an effective brief.