Segmentation Best Practice Glossary

Discovery is a journey, take your next step now.
Unlocking this content requires one additional action.

No segments are worth creating unless you are analyzing how they are performing on a regular basis. That’s why we look at the practice of setting the right key performance indicators - or KPIs - to measure and track your segments’ performance. We then explore the importance of taking a ‘test and learn’ approach by carrying out things like A/B testing and Cohort Analysis.