The Sprint Goal


Stakeholder Engagement
The Product Vision

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This module outlines some of the key areas that stakeholders are involved in during the Scrum process. It starts by defining what a Product Vision is before giving you guidance on how it can be effectively communicated to stakeholders. Then it describes the role of the stakeholder in the Product Roadmap and Sprint Goal.

Learning Objectives 

The objectives of this course are to provide you with and understanding of: 

  • The product vision and why it is required. 
  • The key components of a product vision including setting SMART goals. 
  • Methods to communicate the vision to your stakeholders.
  • The key features of a Product Roadmap and how it is created.
  • The Sprint Goal and its related outputs.
  • The importance of the Product Vision, Product Roadmap and Sprint Goal in supporting effective stakeholder management.

Intended Audience 

This course is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization 


There are no specific prerequisites to study this course.


We welcome all feedback and suggestions - please contact us at to let us know what you think. 


What is a Sprint Goal? 

A Sprint Goal is an objective for the Sprint which is delivered through implementing the Product Backlog. It’s the result of a negotiation between the Product Owner and the Development Team and should be specific and measurable. Once they agree the Sprint Goal, the Development Team commit to delivering it. 


These three questions can be used to help you define the Sprint Goal: 

  • Why are we doing the Sprint – what are we looking to achieve? 

  • Which artefact, validation technique and test group will we use to achieve our goal? 

  • How do we know the goal has been met?  


The answers to these questions will help you set SMART Sprint Goals. 


Why use Sprint Goal? 

Effective Sprint Goals have a number of benefits to the Development Team, Product Owner and other stakeholders. 


[The Development Team] 

  • It reminds the Development Team why they’re building the Increment; 

  • It focuses the Daily Scrum by helping them inspect their progress; 

  • It provides flexibility around when the functionality is implemented within the Sprint; and 

  • It fosters teamwork – the whole team is jointly working towards a shared Sprint Goal. 


[The Product Owner] 

  • For the Product Owner, it focuses Sprint Planning – based on a shared Sprint Goal; 

  • Enables efficient decision-making; and 

  • It helps them create the Product Roadmap. 


[Other Stakeholders] 

  • Critically, alongside the Product Roadmap and Vision, it is a useful tool for stakeholder communication and management. 


There’s more information about Sprint Goals in the ‘Template for Formulating Great Sprint Goals’ guide. You’ll find the link in the Stakeholder Engagement Resources. 


About the Author
Learning Paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.