learning path

Consumer & Shopper Marketing Insights Essentials

Intermediate
Up to 1h 6m
6
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Training content

2
4
COURSE
Beginner
Duration: 6 minutes and 5 seconds
Consumer & Shopper Marketing Insights Essentials Introduction
Welcome to this course on Consumer & Shopper Marketing Insights Essentials.
COURSE
Beginner
Duration: 14 minutes and 18 seconds
What Are Insights & How Do You Use Them?
We explore the difference between insights and actionable insights, and the different steps a business can go through.
COURSE
Beginner
Duration: 12 minutes and 17 seconds
Actionable Insights in Practice
Generating actionable insights can have a huge impact on the planning and execution of your campaigns.
COURSE
Beginner
Duration: 12 minutes and 50 seconds
Incorporating Insights into Existing Plans
In this lesson, we’ll look at some example scenarios of how a business might ‘retrofit’ insights into existing plans and make changes.
EXAM
Duration: Up to 10 minutes
Consumer & Shopper Marketing Insights Essentials Post-Assessment
Consumer & Shopper Marketing Insights Essentials Post-Assessment

Centering on developing actionable insights, this course examines the process of leveraging consumer and shopper data to drive the success of sales and marketing plans. 

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QA Learning
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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.