learning path

Content Essentials for Pharma & Healthcare

Up to 38m
Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.

Training content

Duration: 2 minutes and 26 seconds
Content Essentials for Pharma and Healthcare Introduction
Welcome to this course on Content Essentials for Pharma and Healthcare.
Duration: 15 minutes and 8 seconds
The Importance of Engaging Content
To keep up with growing expectations and competition, the pharma industry needs to deliver relevant content quickly, to suit the needs and demands of healthcare professionals. We’ll take you through the different types of content you’re likely to create, and look at how producing interactive content can engage customers and build brand reputation. We’ll also explore the role of the customer journey, and discuss the importance of including effective calls to action in your content.
Duration: 10 minutes and 48 seconds
Adopting a Customer-Centric Mindset
To give you that all-important competitive advantage, you need to make sure that the customer is your top priority. Their needs and objectives should be the driving force behind every piece of content you produce. We’ll explore the process of segmenting your customers and developing personas, to help you better understand and meet the needs of healthcare professionals. We’ll also discuss the importance of optimizing your content, to make sure it’s always as up-to-date, engaging and relevant as possible.
Duration: Up to 10 minutes
Content Essentials for Pharma & Healthcare Post-Assessment
Content Essentials for Pharma & Healthcare Post-Assessment

This course looks at the customer experience, and why providing consistent value has become a key driver of business success.

Your certificate for this learning path

About the Author

QA Learning
Training Provider
Learning paths

A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.