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Training content
2
4
You must complete the pretest before you start this content.
COURSE
Beginner
Duration: 3 minutes and 54 seconds
Digital Marketing Strategy Essentials Introduction
Welcome to this course on Digital Marketing Strategy Essentials
COURSE
Beginner
Putting Together a Digital Marketing Strategy
A look at SOSTAC – a common framework used for planning a marketing strategy.
COURSE
Beginner
Targeting Your Audience
Discuss the importance of gathering both qualitative and quantitative data and explore how segmentation can help you identify and target your desired audience.
COURSE
Beginner
Optimizing Your Campaigns
We’ll discuss the importance of adopting a test and learn approach to help optimize campaigns, covering the role of A/B testing and artificial intelligence.
EXAM
Duration: Up to 5 minutes
Digital Marketing Strategy Essentials (2024) Post-Assessment
Digital Marketing Strategy Essentials (2024) Post-Assessment
Exploring the components that comprise a strategy, this course provides the foundational knowledge for planning and executing effective digital marketing.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.