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Training content
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You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 1 minute and 50 seconds
Content Strategy for Pharma and Healthcare Introduction
Welcome to this course on Content Strategy for Pharma and Healthcare
COURSE
Intermediate
Duration: 13 minutes and 31 seconds
Mapping Content to the Customer Journey
With so much competition in the pharma and healthcare industries, companies need to create engaging and informative content that addresses the needs of their customers. We’ll explore the importance of making sure your content is tailored for every stage of the customer journey. We’ll also take a look at how creating segments and personas can help you create content that appeals to the individual needs and preferences of your customers. Finally, we’ll explore how you can use the art of storytelling to bring your content to life.
COURSE
Intermediate
Duration: 13 minutes and 11 seconds
Content Measurement & Optimization
Simply creating and publishing content isn’t enough to help you succeed in the pharma industry - you’ll need to make sure you’re measuring its performance and optimizing it as you go. We’ll discuss the importance of gathering feedback quickly, so that any improvements you make to your content will still have the chance to be effective. We’ll also take a look at how you can use A/B testing to optimize your content, and give you a simple measurement plan that you can use to measure its performance over time.
EXAM
Duration: Up to 5 minutes
Content Strategy for Pharma & Healthcare Post-Assessment
Content Strategy for Pharma & Healthcare Post-Assessment
This course breaks down the process of planning content that meets customers’ needs, and optimizing it using a test and learn approach.
About the Author
Circus Street, opens in a new tabTraining Provider
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.