Enhance your skill setDevelop essential skills for thriving in real-world scenarios.
Stay focused, stay committedBoost your learning journey by enrolling: stay focused, consistent and achieve your goals with ease.
Earn a certificate of completionShow your skills and build your credibility when you include them in your resume and LinkedIn profile.
Training content
2
4
You must complete the pretest before you start this content.
COURSE
Intermediate
Duration: 3 minutes and 6 seconds
Digital Shelf Strategy Introduction
Welcome to this course of Digital Shelf Strategy.
COURSE
Intermediate
Duration: 10 minutes and 33 seconds
Objectives, Goals & KPIs
We take a look at some of the short- and long-term objectives and KPIs that suppliers might look to achieve on the Digital Shelf. Then we explore the KPIs that suppliers may use to monitor success in six key areas: assortment, availability, taxonomy discoverability, search discoverability, eCommerce content and ratings & reviews.
COURSE
Intermediate
Duration: 7 minutes and 41 seconds
Measuring Success
We explore the different types of data suppliers will need to get their hands on in order to track their performance online, like sales data, website data and Digital Shelf Analytics.
COURSE
Intermediate
Duration: 7 minutes and 11 seconds
Acceleration Levers
We explore two areas suppliers may look to invest in when seeking to accelerate their Digital Shelf performance: joint business planning and digital retail media. We look at why joint business plans should incorporate both in-store and online tactics and explore how suppliers can use digital retail media to improve product discoverability.
EXAM
Duration: Up to 5 minutes
Digital Shelf Strategy Post-Assessment
Digital Shelf Strategy Post-Assessment
This course explores how to win on the digital shelf, and the building blocks of a successful, data-driven strategy.
About the Author
Circus Street, opens in a new tabTraining Provider
Students5,361
Courses454
Learning paths127
At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.