learning path

Promotions Best Practice

Intermediate
Up to 45m
19
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Training content

2
3
COURSE
Intermediate
Duration: 2 minutes and 15 seconds
Promotions Best Practice Introduction
Welcome to this course on Promotions Best Practice.
COURSE
Intermediate
Duration: 12 minutes
Types, Benefits & Challenges
Promotions can do great things for retailers and consumer goods companies, and there are a lot of different types out there that you can choose from. However, they can be challenging and require effective measurement, joint business planning, and the development of joint KPIs - and businesses will need to keep an eye on external factors and developments too.
COURSE
Intermediate
Duration: 10 minutes and 42 seconds
Strategy & Execution
Companies need a well-thought-out approach to trade promotion management in order for it to be a success. One framework that might come in useful addresses five key areas: strategy, processes, analysis, organization and tech.
EXAM
Duration: Up to 5 minutes
Promotions Best Practice Post-Assessment
Promotions Best Practice Post-Assessment

This course explores how brands should approach planning, executing and optimizing their retail promotion activities, with a focus on eCommerce.

Your certificate for this learning path

About the Author

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.