Adapting to The Local Market

Intermediate
4m 37s
2

Striking the balance between global consistency and local flexibility is key to localization success. In this lesson, we’ll cover best practices for effectively adopting, adapting or creating content for local audiences. We’ll go through key localization considerations, like ensuring cultural relevance and deciding which local marketing channels will be most effective. We’ll also explore some key considerations for localizing your brand’s visual content. Then, we’ll cover the processes of translating and transcreating content so that it appeals to your local target audiences. 

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.