Discovery is a journey, take your next step now.
Unlocking this content requires one additional action.

Before you can get to work on building your proposal and approaching your retailer, you need to make sure you have a solid set of goals and objectives in place, so that everyone knows what they’re working towards and how to get there. In this chapter, we’ll explore the importance of choosing goals and objectives that meet the needs of both your business and your retailer, and take a look at how you can start to determine what these will be.