The Customer Journey

Intermediate
6m 6s
9

For companies operating a ‘Business to Business’ - or ‘B2B’ - model, providing an omnichannel experience can seem complex. But fear not. In this section of the course, we’ll take you through the key building blocks of an omnichannel experience and explore the way Decision-Making Units impact customer purchase decisions. We’ll also discuss how creating personas and optimizing the customer journey can help you design the perfect omnichannel experience. 

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.