Reflective Exercise

Beginner
1m
5/5
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Welcome to this lesson on Building First-Party Data. We explore the benefits of collecting data yourself, how you might go about collecting it and why this type of data is key to understanding your consumers’ needs and preferences. As well as looking at the sources and applications of first-party data, we discuss how it can be leveraged to generate business insights, as well as some pitfalls to avoid.