Reflective Exercise

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Chances are, your business will be collecting data from multiple sources which all come with their own benefits and limitations. We look at the types of first and zero-party data you can collect directly from consumers, and discuss why they’re considered the ‘gold standard’ of data. Then, we’ll consider how second and third-party data can help you uncover additional information about your consumers, before ending on some key best practices for data privacy and security.