The Content Landscape

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The world of content can feel pretty overwhelming. So, let’s start at the very beginning. In this section, we’ll explore what content is and who is actually creating it, from branded content to user generated content (UGC) and influencers. We then take a look at the different types of formats that your content might take, along with what each one can help your brand or business achieve.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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