Course Introduction
The Stakeholder Engagement Course

Course Description 

This module introduces you to the Stakeholder Engagement course. 

Learning Objectives 

The objectives of this course are to provide you with and understanding of: 

  • The structure and components of the Learning Path  
  • The associated Stakeholder Engagement Resources guide 


Intended Audience 

This course is aimed at Scrum Masters who want to improve their individual knowledge of stakeholder engagement practices in service to their Scrum team and their wider organization 

Prerequisites of the Certifications 

There are no specific pre-requisites to study this course 



We welcome all feedback and suggestions - please contact us at to let us know what you think. 


Hello and welcome to the Stakeholder Engagement in an Agile Environment course. 


As a Product Owner, you need to know who your stakeholders are, what they’re interested in, what they need from you and your product, and how they might be able to help you out. 


Stakeholders come in many different shapes and sizes – they might be customers, users, managers or colleagues and you need to manage and collaborate with them effectively to maximize the value of your product. This course will help you achieve that. 


What’s in the course? 

At the end of this course, you’ll be able to: 

  • Identify your stakeholders and understand your role as Product Owner in engaging with them;  

  • Categorize your stakeholders and create meaningful personas; and 

  • Define the stakeholder involvement in the Scrum process through the Product Vision, Product Roadmap and Sprint Goals. 


The course is aimed at the Product Owner. However, the areas covered in the videos are equally relevant to the Scrum Master’s role, working alongside the Product Owner. 


The course has three modules. 


  • The first one looks at what a stakeholder is and defines the different types of primary and secondary stakeholders. It then defines the Product Owner’s role in effective stakeholder engagement. 


  • After that, the second module provides a framework for stakeholder engagement through the Stakeholder Engagement Cycle, before looking at how you can categorize your stakeholders. Then it looks at personas – what they are, why they’re important and how you can create them. 


  • Then the final module outlines some of the key areas that stakeholders are involved in during the Scrum process. It starts by defining what a Product Vision is before giving you guidance on how it can be effectively communicated to stakeholders. Then it describes the role of the stakeholder in the Product Roadmap and Sprint Goal. 


Getting the most from this course 

Each module delivers the knowledge you need through a series of video presentations. These are all short so you can easily go through them in one sitting or fit them in between other things. It’ll take you around 40 minutes to complete them all. 


Alongside the videos, there’s the Stakeholder Engagement Resources guide which has links to websites and other resources which provide you with further information and practical guidance. Each resource is associated with an important aspect of stakeholder engagement and they’re signposted at the end of each video where you see this icon. 


Tell us what you think  

One last thing. Feedback on this course is really important to us and future learners. If you’ve got anything to say – good or bad – let us know.  


Thanks, and we hope you enjoy the course. 

About the Author
Learning Paths

Tony has over 20 years’ experience in Business Development, Business Change, Consulting, and Project/Program Management working with public, private, and third sector organizations.

He has helped organizations to design and create processes and procedures to align ways of working with corporate strategy. A highly motivated and detailed solution provider, utilizing a wide range of methods and frameworks to provide structure whilst promoting creativity and innovation.

As a confident and self-motivated professional with excellent communication skills, Tony is able to bring people together and get them working as a team quickly.

Tony is an Agile and Scrum trainer with a vast knowledge spanning IT Systems, Business Change, Program and Project Management. With excellent presentation skills and a solid background, he ensures that all clients gain maximum benefit from his training. He has successfully guided those new to the industry through their initial training, helped experienced staff as they progress in their careers, and worked at the director level advising on best use and practice, as well as tailoring courses to fulfil the exact needs of clients.