Summary

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Now that you have a solid understanding of the different types of formats your content can take, as well as the importance of delivering content based on your different audiences, it’s time to look at content creation and distribution. Storytelling is an extremely effective way of crafting engaging content, while technology including artificial intelligence, will help make the process of content creation much more efficient. Once that content has been made, you’ll need to publish it, so our final step is to explore various distribution channels and some advantages of each one.