Hello and welcome to Getting Started with Sensitivity Labels. A sensitivity label is sort of like a stamp that you would apply to a physical document. It's a customizable stamp that's specific to your organization. Sensitivity labels allow you to create different categories for the different sensitivity levels of content within your organization. Organizations will, for example, often create labels for categories like personal, public, general, confidential, and highly confidential documents.

Sensitivity labels are clear text labels that are stored in the meta-data of your files and emails. Since they're clear text, many third-party apps and services can read the labels you define. Those third-party apps and services can even sometimes apply their own protective actions based on your defined sensitivity labels. Over the next couple of demonstrations, I'll show you how to create a sensitivity label and how to publish a sensitivity label with a label policy.