In addition to sensitivity labels, we can apply other labels to Power BI content to help it become more visible or sanctioned to our organization. This is called promoting or certifying Power BI content. Let's take a look at how this is done. Power BI has always been intended to be a self-service business intelligence tool. Users should be able to discover and explore various data and build their own reports or search out their own unique insights.

Users that have been provided with "build" permission to a dataset often have this ability to connect to previously created data models and design additional reports using those tables, measures and relationships. However, over time, the quantity of datasets in an organization can grow quite large and it could become difficult to know which ones are important to a particular user. This is where promoting and certifying content can come in handy. Promoting and certifying content can be applied to datasets, data flows, reports and apps. These options often appear in the Settings menu of the particular content item.

In this particular menu from a dataset, we can see there are two options that appear in the endorsement and discovery panel to either make it promoted or certified. Promoted is an option that every user has the ability to select on content they have created. Promoted content highlights it as something of value that others in the organization may want to explore. Think of it as bumping its visibility to the top of the list. In this way, users that are searching for datasets or data flows will see promoted items first and then non-promoted items after. This content can even be made discoverable to others in the organization that may not have been given access to it, at which point they could request it.

Certified content is the highest designation available to Power BI content. It should be regarded as authoritative and that it meets the organization's highest quality standards. We can think of this content as federated or sanctioned for consumption and use. The ability to label content as certified is managed in the Power BI admin portal under tenant settings. It is recommended to only provide this level of access to a small group of individuals rather than the entire organization.

Once selected as certified, this content will now appear at the top of the content list, even above promoted content. Similarly, we have the option to make this content visible to others in the organization who may not have access so that they can later request access to it. We can label reports as certified or promoted by selecting the settings and choosing the appropriate option from the sidebar menu. These experiences are similar for data flows in apps.

Once a dataset or report has been endorsed, the label will appear in the endorsement column of the workspace page as demonstrated here. If we open Power BI Desktop and search for a Power BI dataset that has been shared with us, we can see that the certified content is also labeled appropriately here as well. Had there been more content on this list, the certified datasets would appear first followed by promoted and then everything else. If we open the dataset in the workspace, we can also see the certified label appears on the page with some additional information about who certified it. This can help in tracking down access issues or reaching out to the appropriate business stewards when questions arise about this issue.