A Word About Personas
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1h 41m

This Designing for Azure Identity Management course will guide you through the theory and practice of recognizing, implementing, and deploying the services on offer within your enterprise. Learn how to better the protection of your organization by designing advanced identity management solutions. Recommended for those who already have some experience with the subject, this course is comprised of 24 lectures, including demos, and expertly instructed by one of our MS Azure subject matter experts.

Learning Objectives

  • Study and understand what Azure AD Domain Services do and what they can offer
  • Learn to create and manage hybrid identities via Azure AD Connect 
  • Understand the principles of Azure MFA and SSO, and how to enable them
  • Recognize and deploy the key principles of Azure AD B2B and B2C 
  • Learn and utilize Privileged Identity Management

Intended Audience

This course is intended for:

  • IT professionals who are interested in getting certified with MS Azure
  • Those looking to become Azure architects and/or tasked with designing identity management solutions


  • A mid-range knowledge of MS Azure is recommended before starting this course
  • An understanding of identity management concepts

Related Training Content

For more courses related to MS Azure, visit our dedicated Content Training Library.





Personas can be an important tool that drives adoption and business value realization. What happens quite often is that organizations deploy technology solutions without a full understanding of the users that those solutions are intended for. When this happens, the deployed solutions do not get used, and the value of those solutions goes unrealized.

If an organization deploys an Azure solution, but nobody uses it, the organization doesn’t realize the value – and it becomes a waste.  In order to generate value from an Azure solution, an organization must determine what users should START doing or STOP doing, in order to realize the value of the solution.

Essentially, its user behavior change that becomes the yardstick for evaluation, adoption, and use of solutions deployed in Azure. Personas can be useful when trying to drive adoption of new Azure solutions.

A persona is really just a fictitious character that represents a certain user type. Personas refer to the “who” when discussing an organization. The use of personas helps organizations characterize different sets of users, and to capture details about what a typical day looks like to those users. Personas can be used to capture the pains, needs, and desired outcomes that users have as they perform their daily tasks. 

To build personas that reflect the workforce, organizations need to communicate with end users. Organizations need to know how work currently gets done in order to deploy Azure solutions that help users get that work done. Defining personas for each user type can help organizations accomplish this. More specifically, from an Azure perspective, an organization can build personas to assist with the creation of roles. By defining different personas, the organization has better visibility into what roles are necessary – and if custom roles are needed.

As a result, organizations can realize more value when deploying Azure solutions, because the solutions that are deployed can then be tailored to the users for whom the solutions are intended. Management of those solutions can be streamlined via built-roles that match the defined personas, or via custom roles, when the built-in roles are not sufficient.


About the Author
Learning Paths

Tom is a 25+ year veteran of the IT industry, having worked in environments as large as 40k seats and as small as 50 seats. Throughout the course of a long an interesting career, he has built an in-depth skillset that spans numerous IT disciplines. Tom has designed and architected small, large, and global IT solutions.

In addition to the Cloud Platform and Infrastructure MCSE certification, Tom also carries several other Microsoft certifications. His ability to see things from a strategic perspective allows Tom to architect solutions that closely align with business needs.

In his spare time, Tom enjoys camping, fishing, and playing poker.