Summary

Intermediate
2m
Discovery is a journey, take your next step now.
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Nowadays, consumers and customers expect the interactions they have with businesses to be highly relevant and personalized. To do this, you’ll need a good understanding of their behavior, needs and preferences. In this lesson, we’ll discuss how you can gather data and extract actionable insights that will help inform and personalize your marketing activities. We’ll also explore how artificial intelligence can help your business gather further insights, engage audiences and optimize campaigns.