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The power of generative AI is immense, streamlining everyday tasks and driving the creation of tailored content. But, with great power comes great responsibility. This is where AI ethics come in. These are a set of principles, guidelines, and best practices that businesses can follow to ensure that generative AI is being used safely and fairly. We’ll take you through some key concerns for the use of AI, including the spread of misinformation and the need to mitigate bias, as well as issues surrounding ownership and privacy.