Reflective Exercise

Discovery is a journey, take your next step now.
Unlocking this content requires one additional action.

The data you collect and the ways in which you use it will depend on the needs of your business and its consumers. We explore the process of setting smarter goals and KPIs to keep your teams and your targeting efforts on track. Then, we look at some key considerations for using AI, including some of its limitations and the importance of ensuring data quality and relevance.