Lesson Summary

Beginner
1m
Discovery is a journey, take your next step now.
Unlocking this content requires one additional action.

Making data-driven decisions when it comes to your targeting and personalization efforts is essential. We dive into the key difference between ‘targeting’ and ‘personalization’, and how they can work together to help you meet the rising expectations of consumers. Then, we look at the four main types of consumer data - demographic, psychographic, interaction and behavioral - and how they can be used to fine-tune your targeting efforts.