Types of Consumer Data

Beginner
6m 50s
71

Making data-driven decisions when it comes to your targeting and personalization efforts is essential. We dive into the key difference between ‘targeting’ and ‘personalization’, and how they can work together to help you meet the rising expectations of consumers. Then, we look at the four main types of consumer data - demographic, psychographic, interaction and behavioral - and how they can be used to fine-tune your targeting efforts.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.