Addressing Failing Brand Health

Intermediate
2m 20s
92

In this lesson, we highlight the different ways that you can monitor the health of your brand and break down brand health metrics into four key areas that you should monitor: brand usage, brand awareness & perception, brand engagement, and brand loyalty & satisfaction. We also explore the different ways you can address problems with brand health if you experience challenges in any of those four areas.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.