Building a Love Brand

Intermediate
3m 36s
104

In this lesson, we explore how the brand landscape has changed in recent years and how the internet has transformed the ways that brands are perceived and how consumers interact with them. We look at why brands now aim to become ‘love brands’ and why gaining consumer insight is vital to building a brand that has a deep emotional connection with consumers.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.