Summary

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Effective personalization is all about making consumers feel valued as individuals. That means making it clear you understand their preferences, behaviors, needs and aspirations. We get to the bottom of what personalization actually means, and why all businesses should be working towards true personalization. Then, we take you through the customer journey and explore how it fits in with your personalization efforts. Finally, we explore the many opportunities that personalization presents, as well as some of the challenges to keep in mind.