Personalization in Practice

Beginner
5m 7s
153

Effective personalization is all about making consumers feel valued as individuals. That means making it clear you understand their preferences, behaviors, needs and aspirations. We get to the bottom of what personalization actually means, and why all businesses should be working towards true personalization. Then, we take you through the customer journey and explore how it fits in with your personalization efforts. Finally, we explore the many opportunities that personalization presents, as well as some of the challenges to keep in mind.

About the Author
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.