Summary

Intermediate
1m
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The rapid rise of eCommerce in recent years has brought about a number of changes for both retailers and suppliers, especially with regards to how they work together. Today, retail data provides the foundation for joint business planning, helping to inform and unlock mutual opportunities in areas like the shopper experience, product innovation and the supply chain. In this lesson, we explore the steps that retailers and suppliers can take to encourage effective collaboration, and track key performance indicators to drive sustainable long-term partnerships.