Reflective Exercise

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Mapping all of the interactions across the customer journey is a great way to identify the touchpoints that are the most effective at moving your customers towards conversion. Having this in-depth understanding of your customers will also help guide your marketing strategy, to maximize the sales potential of your brand. We’ll discuss the role that the conversion funnel plays in customer journey mapping, and the importance of having a brand plan in place before you start to build a journey map. We’ll then explore the steps involved in the customer journey mapping process.