Creating a Strategy

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An effective SEO strategy is a powerful marketing tool for any company competing in today’s digital world. But where do you begin? In this chapter, we look at the key factors to consider when preparing your SEO strategy, including goal setting, those all-important keywords, and the customer journey.

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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.