Summary

Intermediate
1m
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Real eCommerce success relies on your ability to provide consumers with a great customer experience, and to do this, your business needs to focus on five key areas. In this lesson, we’ll explore how businesses can ensure they’re providing consumers with a great user experience, discuss the importance of taking a ‘mobile first’ approach, learn about the elements that make up great content and promotions, and explore the value of investing in digital retail media.