Summary

Intermediate
1m
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Before you can even begin your omnichannel approach, you’ll need to be clear on your objectives. What is it you want to achieve? In this lesson, we start by going through the three main areas you will typically set objectives and how omnichannel can support them. We then look at the role segmentation and personas play in helping you better understand the needs and preferences of different audiences so you can deliver more tailored experiences.