Mapping Content to the Customer Journey

Intermediate
9m
6

With so much competition in the pharma and healthcare industries, companies need to create engaging and informative content that addresses the needs of their customers. We’ll explore the importance of making sure your content is tailored for every stage of the customer journey. We’ll also take a look at how creating segments and personas can help you create content that appeals to the individual needs and preferences of your customers. Finally, we’ll explore how you can use the art of storytelling to bring your content to life.

About the Author
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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.