The Role of Technology

Intermediate
3m
4

The rise of technology means there are now an endless number of possible touchpoints to include in a customer journey map. It’s also responsible for a significant shift in the way pharma companies interact and communicate with their customers. In this lesson, we’ll discuss the way technology can help improve the accuracy of your customer journey maps, including the use of customer relationship management systems, and explore the types of data you’ll be collecting to help with personalization and targeting.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.