Strategy & Data

Intermediate
4m 11s
55

We begin by looking at the importance of having a strategy in place so that any segments you create have clear objectives. We then go on to explore the role that data plays in effective segmentation, with a particular focus on the importance of data privacy and the value of zero and first-party data. We finish the section by looking at some key considerations to bear in mind when defining any new segments.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.