Types of Martech Platform

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There are lots of tools that will come together to make up your martech stack, but it can help to break them down into categories to identify the kind of tools you might wish to invest in - from platforms that deal in consumer data, to software that helps with content & campaign delivery, workflow & automation platforms and systems that enable sophisticated analytics & reporting capabilities.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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