Sources of Consumer Data

Discovery is a journey, take your next step now.
Unlocking this content requires one additional action.

When we talk about ‘retail data’, what we mean is all of the facts and figures that retailers are collecting about their business, consumers, industry and market. There are a multitude of different sources for retail data, but it can be broadly separated into two types of data - transactional and consumer data, and in this chapter, we’ll explore both.