Programmatic Technology

Intermediate
2m 39s
44

Essentially, programmatic advertising is the use of algorithms and artificial intelligence to automate the real-time purchase and optimization of ad space. But, what does that actually mean? How does it work? In this chapter, we explain the different ways that the programmatic buying process can occur, and some of the technologies that help make it happen.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.