Understanding Your Customer

Intermediate
3m 3s
57
5/5

Different customers will have different experiences with your business, depending on their own unique needs and motivations. This means that there’s no ‘one-size-fits-all’ approach to journey mapping. In this lesson, we’ll explore how segmentation and personas can give you a deeper understanding of customer needs and preference, for more accurate and detailed journey maps. We’ll also take you through the steps involved in building a customer journey map, and how segmentation fits into this process.

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