The Customer Journey & Segmentation

Beginner
3m 7s
6

Omnichannel is all about offering customers a unified, consistent, and seamless experience. That means brands must first be able to adopt a ‘customer-centric mindset’. In this lesson, we’ll dive into the world of omnichannel to discover why your brand should strive to put the customer first, along with how the customer journey and segmentation are key tools that can work together to help you achieve this.

About the Author
Students
4,985
Courses
442
Learning paths
124

At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.