Summary

Beginner
1m
Discovery is a journey, take your next step now.
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Omnichannel is all about offering customers a unified, consistent, and seamless experience. That means brands must first be able to adopt a ‘customer-centric mindset’. In this lesson, we’ll dive into the world of omnichannel to discover why your brand should strive to put the customer first, along with how the customer journey and segmentation are key tools that can work together to help you achieve this.