Achieving a Single Customer View

Intermediate
2m 8s
25
5/5

Throughout their journey, customers will be interacting with your brand across lots of different touchpoints. Every interaction they have with you is an opportunity to collect data, and all of this data can be harnessed to help you better understand your customers. In this lesson, we’ll explore the benefits of using a customer relationship management system to collect and store data, and discuss the importance of providing a personalized experience for customers. We’ll also touch on the use of attribution modeling to help you identify the most high-value touchpoints in a journey map.

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At Circus Street, we partner with global businesses to help people learn better and work smarter. We’ve transformed digital skills training by making it interactive, effective, and informed by up-to-the-minute expertise.