Summary

Intermediate
2m
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First and third-party platforms each come with their own set of unique benefits and considerations. It’s a good idea to look at how other brands are using these platforms to their advantage. We look at some practical examples of first and third-party eCommerce platforms, along with the unique benefits and drawbacks that each can provide. We’ll also explore how a mix of both first and third-party platforms might be most beneficial for your company.