Collecting Data & Measuring Success

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To achieve true personalization, you’re going to need access to a lot of detailed information about consumers. That’s why we’ll take you through the key types of data you’ll be collecting, and how you can use artificial intelligence to enhance data software capabilities. Then, we’ll move onto measuring the effectiveness of your personalization efforts, by taking you through some of the key performance indicators you can track, as well as touching on some of the ways you can adopt a test-and-learn approach.

Why not check the glossary to make sure you are familiar with key terminology? (new tab)

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A world-leading tech and digital skills organization, we help many of the world’s leading companies to build their tech and digital capabilities via our range of world-class training courses, reskilling bootcamps, work-based learning programs, and apprenticeships. We also create bespoke solutions, blending elements to meet specific client needs.